Bazooka Joe has lost flavor with the youth of today. Just like Cracker Jack's free prize inside the box is a thing of the past. Former Disney CEO Michael Eisner purchased the brand in 2007, he claimed that Joe was the new Mickey Mouse. There were plans for a Bazooka Joe movie in 2009 but so far there is nothing to report. I loved those old mini comic strips. I never liked the many Bazooka Joe reboots. I am not fond of this new incarnation.