Theft, Lies, and Facebook Video: Facebook Freebooting


I have not been on Facebook for over 5 years. I have my reasons. It is more like Farcebook. I was surprised to learn that they are contributing to the theft of video and the livelihood of many You-tubers.  Facebook has million dollar lawyers who protect their content but have no regard for the content of others.

Facebook profits by putting ads on videos that are not even theirs. It is a cash grab to steal original content without paying the authors. It is not like the author is posting their videos, it is the subscribers who are doing it without asking permission. The accountability lies squarely on Facebook, they have to monitor this activity and not contribute to this piracy.  When they take down the video, it is too late, the damage is done and they rake in profits at the cost of the authors.

According to a recent report from Ogilvy and Tubular Labs, of the 1000 most popular Facebook videos of Q1 2015, 725 were stolen re-uploads. Just these 725 “freebooted” videos were responsible for around 17 BILLION views last quarter. This is not insignificant, it’s the vast majority of Facebook’s high volume traffic. And no wonder, when embedding a YouTube video on your company’s Facebook page is a sure way to see it die a sudden death, we shouldn’t be surprised when they rip it off YouTube and upload it natively. Facebook’s algorithms encourage this theft.

What is Facebook doing about it?

They’ll take the video down a couple days after you let them know. Y’know, once it’s received 99.9% of the views it will ever receive.
It’s a little inexcusable that Facebook, a company with a market cap of $260 BILLION, launched their video platform with no system to protect independent rights holders. It wouldn’t be surprising if Facebook was working on a solution now which they can roll out conveniently after having made their initial claims at being the biggest, most important thing in video.