This Summer, Incredible Group is adding three new licenses to their Squishi line that will satisfy every collector's dream- SOUR PATCH KIDS, OREO and SWEDISH FISH. Designed to delight collectors of all kinds, this new line promises joy, nostalgia, and sensory satisfaction with every squeeze.
Each Squishi product is meticulously crafted to ensure maximum squishiness and durability, perfect for stress relief, sensory play, or simply squeezing away the day's worries. Plus, with their vibrant colors, playful designs, and enticing scents, these Squishi products offer a multisensory, truly unique experience.
"We're thrilled to introduce these new Squishi Toys to the world," said Saul Sacks, President of Incredible Group. "Our team has worked tirelessly to create a product that captures the essence of these beloved brands while delivering an unparalleled sensory experience. Whether you're a fan of SOUR PATCH KIDS, OREO, or SWEDISH FISH, these Squishi products are sure to put a smile on your face."
"We're excited to partner with Incredible Group on this exciting new venture," said Melissa Renny Sr. Director Licensing Mondelez International. "Their creativity and innovation have brought our beloved brands to life in a whole new way, and we can't wait to see families enjoying these playful new products."
The collection has garnered interest from a robust lineup of well-known retailers across Canada and the United States. Starting this summer, shoppers can find SOUR PATCH KIDS, OREO and SWEDISH FISH toys at the following retailers:
- Canada: Cineplex, Party City, Indigo, Mastermind, Jean-Coutu, Canada's Wonderland, Shoppers Drug Mart, Northwest, Lawtons and independent stores
- USA: Meijer, It'Sugar, Cracker Barrel, BAM! FYE, American Eagle, Aerie, Hot Topic, Spirit Halloween, and Independent Toy and Gift Stores